Video content strategy workshop

The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they are valued. 

 

Ken Robinson

Why a Video Workshop?

 

Call it content marketing or branded content; video content is all about storytelling. The story of your products, services, business history and your board, The purpose of content creation is to help your company to stand out from the crowd, be seen as the ‘go to’ people for useful, current and engaging information. Together, through this workshop we can clarify who you want to speak to and what you want to say and most importantly, what is the story you want to tell.

 

Video used to be seen as the poor relation in marketing. It would be commissioned only if there was any money left in the annual budgets. Things have now changed and video must be a fundamental part of your planning. It allows your brand to be on different platforms and shared by different organisations, and as they share your content, your reach increases worldwide. While ad hoc tactical video has its place, working strategically with video is cost effective and sensible. It allows you to produce content that has longevity, can be versioned and updated easily online today and into the future.
 

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.   eMarketer

 

This is the chance for all business stakeholders to talk about their priorities for the year ahead, and through this workshop see where there might be content marketing cross-over, both in terms of products and services as well as budgets.

 

Together we will explore the different areas you want to showcase. We will help your teams understand how to put video content together - according to the audience groups they are trying to engage with, ensuring it is coherent, authentic and engaging.  Let’s begin our conversation and brainstorm together to create content that works.

 

The Commissioning and Production Process

 

We will talk you through the 10-step production process, from writing the brief through to commissioning your agency and production.

 

The 10 - Steps

 

  1. Brief

  2. Budget

  3. Proposal

  4. Commission

  5. Preproduction - project management

  6. Production

  7. Post Production - edit & sound mix

  8. Feedback

  9. Sign off

  10. Delivery and feedback

 

So let's start with your brief. To begin with you need clarity. 

 

The story - Who, what, when, where, why and how.

 

What is your end goal, the story you need to tell? Why do you need to tell it? Who is your audience and what do you want them to do?

When do you want it to go live? Why do you want it then? Where do you need it to be seen? And then it is HOW. The video is how, but even then you have choices to make. Some creative and others budget driven.

 

Straightforward interview - tell it like it is.

Video case study - a fly on the wall journey filmed with clients and account management.

Animation - high end 3D or simple 2D.

Product explainer - how the product can help.

Event and conference filming with sound bites.

Round table filming.

Video capture.

Subscription or membership journey.

elearning.

Tutorials.

Video newsletters.

Compliance updates.

Training and induction.

About Us film.

Internal comms, strategy updates.

 

Ensure all stakeholders have agreed the brief and that the budget range is signed off and then you are ready to call in your agencies. For more on the process.....Contact us now.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

© 2020  MindPlan Productions Ltd.